June 22nd, 2018.



Using PR is incredibly important for your business’ growth. It gives your business the opportunity to grow, expand, get further exposure and primarily just garner a positive relationship with its target audience.

One of the most important aspects of your PR strategy is through the use of social media. Social media is the driving force of today’s society. So why not utilise it?

Here are five reasons social media is important to your PR strategy.

Low cost
PR doesn’t have to be costly. Social media platforms like Twitter, LinkedIn, Facebook and Instagram all involve little to no cost. This allows you to save and reduce costs that may be spent elsewhere i.e. advertising, PR companies. There is also an option for you to pay for sponsored posts on each of the platforms, which in comparison to bigger advertising campaigns is still relatively much cheaper in cost.

Media lists
A large benefit of using social media is that you are able to keep an eye on relevant bloggers, journalists and companies in the media and thus easily....


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