October 14 2008.

Call Connection, the specialist call-transfer business to the insurance industry, and Motorcycle News have launched a motorcycle insurance cost-comparison service especially for motorcycle owners.

The service, for users of  offers customers a fast and simple way to compare bike insurance prices and purchase insurance either online using the bespoke service or over the telephone, through Call Connection's call centre. Motorcycle News is the definitive online destination for bikers, with almost half a million unique users.

The cost comparison site partners with insurers who specialise in motorbike insurance, so users can be assured of a great quote.

The MCN insurance bespoke price-comparison site uses Call Connection's advanced technology, Inphosys. The system, unequalled in the marketplace, was developed in-house by Call Connection. Features include a short and simple web form for customers using the unique "easyfill" service. If customers are looking to purchase a bike, they can compare and contrast motorcycle insurance quotes for selected models, simultaneously, on screen.

Ralph Percival, Digital Director of Bauer Media's specialist brands commented: "We chose to work with Call Connection as they combine highly advanced technology with a strong focus on delivering excellent customer service. Getting the right insurance for the right price is a big issue for our huge community of bikers, so offering a bespoke insurance product is a natural progression for MCN."

Graeme Kalbraier, Managing Director of Call Connection added: "We are delighted to partner with MCN. The service that we can provide to their readers will be second to none. All MCN customers will have the opportunity to shop for their insurance both online and over the telephone, giving them complete choice"

Call Connection employs 350 staff at its bespoke call centre in Ipswich, and handles 3 million inbound calls per year, dealing predominantly in car insurance. Calls are put through to Call Connection from its partners. Call Connection inputs data from the customer into its Inphosys technology, which matches the risk with a suitable insurer from its panel, and then transfers the call.