November 3 2008.

Hampshire-based Bulletproof Clothing Company Limited is the official UK distributors for Lookwell as from today.

Lookwell is particularly well known for the sharp-styling of its race leathers and for producing durable, adventure touring apparel; although they have an extensive range of leather and textile clothing to suit the needs of all racers, tourers, cruisers and commuters in any weather.

Bulletproof Clothing's Sales Manager, Keith Bloxsome, explained the deal, "Bulletproof is expanding its reach through motorcycle dealerships and adding the Lookwell brand to our own range of clothing and the existing distribution rights for NZI Helmets will strengthen our market position. Lookwell make no compromises when it comes to the quality - price relationship and their technical expertise has evolved constantly since an involvement in professional racing was born in 1974."

The company has lost ground in the UK as awareness has fallen during the last two or three years. However, with the right marketing and an expanding dealer network, the Lookwell brand can re-establish itself.

Keith Bloxsome continued, "Bulletproof will have a busy press launch at the NEC on the 27th November when we launch the 'No Excuses' campaign and the 2009 Lookwell collection with the help of our high profile celebrities from BSB, WSB and Grand Prix Speedway."

For more information about product lines and retailer opportunities, call Keith Bloxsome at Bulletproof Clothing on (02380) 69 2008.

Take a look at Lookwell on