January 26 2004. Michelin is eager to identify British innovations to be highlighted at Challenge Bibendum, the global showcase of sustainable mobility sponsored by Michelin which this year takes place in Shanghai, China on October 12-14.

Entrants must demonstrate innovations capable of practically improving one of the many elements endorsed by Challenge Bibendum to positively contribute to the growth and improvement of global mobility. Power sources, fuel saving, noise reduction; these and many other mobility sectors can benefit from the ingenuity and innovations of British engineering.

Elements that have been showcased in previous Challenge events include bio-fuel developments to reduce the dependence on oil and fossil fuels, 'quiet' vehicles that reduce drive-by noise, multi-fuel power systems, solar, hydrogen and electric vehicles, Michelin's own Energy low rolling resistance tyres that deliver fuel reduction and greater mileage and a host of equally valuable technological advances. Challenge Bibendum seeks to stimulate innovation from individuals as well as from multi-national industrial organisations.

"Britain has provided entries previously, last year a gas powered London black cab was a popular interest to the visiting world's media, but I feel certain that we have more advanced research projects that merit the accolade of the Challenge Bibendum showcase" says Ian Hughes, Michelin UK's PR Manager. "We are seeking to showcase the very best of British engineering creativity at Challenge Bibendum. We want to hear immediately from technical centres, universities and industry. Britain's technical heritage can surely help the world's global mobility."