DAELIM DEPART DUNRAGGIT?
January 29 2004. Big changes at ISE Distribution up in Dunraggit, where Steve Reynolds has opted out of the bike trade to become mine host down the road at a Port Patrick hotel. Eric and Karen McFarlane continue as directors, joined by ex racer Ian Newton and his wife Myra. It looks like the former Aprilia UK base in distant Dunraggit may be without bikes soon, as the company is talking about moving the base for Daelim UK down to Ian's Lancashire base. Better logistics would be the obvious advantage of such a move.

The team are optimistic about the market for Daelim, where they've grown the dealer team to 25 and are working hard to build the number higher. Two new 125 singles, both well priced at £2399 retail, should aid the Korean maker's progress. The neat Roadwin has the look of a slightly shrunken sports tourer that will make the licence move up to 33bhp models feel natural, and the Daystar Cruiser will have a strong appeal to the junior cruising set. Dealer margins are 18 percent and the time is right to get in on the ground floor of growth.

The contact point is still at Dunraggit, on 01776 888000, fax 888001 or e-mail karenm@isedistribution.co.uk