RIDE 2 WORK DAY
February 4 2004. This year´s Ride 2 Work Day will take place on July 28th.

The Motor Cycle Industry Association (MCI) campaign aims to promote motorcycling and highlight the many social and environmental benefits associated with riding a motorcycle, scooter or moped, along with the congestion-busting and journey time-reducing potential of two wheels in congested urban areas.

With the theme: 'Motorcycling means freedom' the Association is encouraging all motorcyclists and even non-motorcyclists to participate in an activity to demonstrate to the public, press and politicians, the number of people who enjoy riding motorcycles and scooters and why they have made the motorcycling choice.

Ride 2 Work Day will highlight that motorcycling cuts congestion, cuts pollution, cuts journey times and is convenient and flexible.

Craig Carey-Clinch, MCI Director of Public Affairs said, "Ride to Work Day is the opportunity for riders to run fun events such as bikers breakfast and combined runs into work, comparing journey times with car driving colleagues.

"Other local activities can be organised to support Ride 2 Work Day, including an event to show the local community how motorcycle use provides real benefits for those who ride, which can help challenge preconceived ideas about motorcycling."

The MCI would like to hear from people who may be considering running a local event, so it can be promoted to the media.

Anyone who is interested in organising an event can find out more information on the MCIA's website: www.mcia.co.uk, where a free organisers pack will be available to download from March.