YOSHIMURA TRANSFER RACE KIT PARTS DISTRIBUTION
February 6 2004. Phoenix Distribution, the UK importer of Yoshimura has transferred the distribution of all Yoshimura Race Kit parts to Crescent Suzuki. Phoenix will continue to distribute the extensive and proven range of Yoshimura full exhaust systems and end-cans via the firm's 30-strong Yoshimura Performance Centre network.

The reasons for this change are threefold;

* Crescent Suzuki's knowledge, technical back-up and level of service means it can offer race customers a scond-to none service. By dealing directly with Crescent Suzuki for Yoshimura Race Kit parts the customer has instant access to this racing know-how.

* With Crescent Suzuki concentrating on the distribution of Yoshimura Race Kit parts Phoenix is free to expand and develop Yoshimura's core business in the UK, which is the supply of premium exhaust end-cans, full systems and other non race-related parts.

* This method of Yoshimura distribution has worked particularly well in other European countries where importers have been able to focus on their own particular areas of expertise.

Adrian Birmingham, Phoenix Managing Director, said; "We feel this specific area of Yoshimura's business will be better serviced by Crescent Suzuki, who have the necessary expertise to assist all existing and potential race customers to obtain maximum performance from their machines. Also, it leaves Phoenix free to concentrate on maximising the growth potential of the Yoshimura brand through its core product range."

Paul Denning, Managing Director of Crescent Suzuki said; "With our racing expertise gained in one of the most competitive championships in the world, we can offer the customer the very best in technical advice when using Yoshimura. Our relationship with Phoenix has been fostered through seven years of racing and we are delighted to be appointed the Yoshimura Race Kit distributor".

For more information on the Yoshimura range contact Phoenix Distribution on 01782-569800 or visit www.phoenixnw.co.uk

For more information of the Yoshimura Race Kit parts list contact Crescent Racing on 01202 820170 or visit www.crescent-suzuki.com