December 4 2008.

Carole Nash has reaffirmed its commitment to supporting UK biking by making its biggest ever investment in the International Motorcycle & Scooter Show. As well as becoming the lead sponsor for the UK's largest biking event the motorcycle insurance giant committed itself to a series of high profile initiatives designed to highlight to very best of the British bike scene.

These included commissioning legendary custom kings Hawg Haven to create a unique £30,000 machine - the Carole Nash Old Skool Bobber - live before show visitors' eyes on the company stand in its Carole Nash Construct area. The machine will tour UK and Irish bike shows before being won by one lucky biker in a prize draw open to all those securing a Carole Nash bike insurance quote before Saturday 31st Oct 2009.

The NEC event also saw the climax of Britain's Got Biking Talent, a national competition to find the nation's finest bikes organised by Carole Nash in association with MotorCycle News. The winning bike, a modified Suzuki GT750 dubbed The Incredible Kettle, won owner Richard Lindoe a £1,000 cash prize and pride of place on a special Britain's Got Biking Talent stand which featured all the top 12 machine as voted for by the biking public. Each machine is also featured in the 2009 Carole Nash calendar which was distributed free to showgoers and is now available in digital format from the company's website,

The company, the UK's biggest motorcycle insurance specialist, also sponsored the NEC show's Custom Xtreme Zone and its Best In Show award. This was presented by Charley Boorman and Hawg Haven co-founder Jon Quantrell to Salisbury builder Larry Houghton for his astonishing Cafe Rouge machine, entirely self built apart from an 850cc 1976 Norton Commando engine and gearbox. A one-off clear moulded acrylic fuel tank and unique six piece machined frame engineered from scrap aluminium billets were among many astounding features to catch the judges eyes.

Commenting on Carole Nash's support for the show head of marketing Rebecca Donohue said: "Since Carole founded the business we have always supported biking from the grassroots upwards and we have never wavered in that commitment despite emerging as the UK's biggest motorcycling insurance specialist. Indeed it could well be argued that our commitment and understanding of bikers' passion is a key reason why we secured that market leadership. We're just delighted to be able to give something back - a lot back! - to the biking community and the UK's biggest and most exciting motorcycle event is clearly a great place to do that."