April 29 2004 RIZLA has been awarded the `Best Brand Sponsorship Award' for its support of the Suzuki British Superbike Team, beating 02's victorious English World Cup Rugby Team in the process.

The award was presented at the prestigious Hollis Sponsorship Awards 2004, which set out to recognise excellence within the sponsorship industry and Rizla Suzuki won the accolade ahead of not only the 02 English Rugby Team, but the Flora London Marathon, The Royal Bank of Scotland for its support of the Six Nations rugby tournament, the Laurent Perrier Chelsea Flower Show, Norwich Union for its `Do The Right Thing' promotion and Snickers for its `Game On' activity. Judges complimented the presentation and ability of Rizla Suzuki to create its own unique space in the world of Superbike racing.

Now in its third year with Suzuki and with a sponsorship package agreed until 2007, Rizla Suzuki is heading the field on and off the track in 2004.