SID MORAMS-80 YEARS. 1924-2004
May 20 2004. This year one of the few family owned motorcycle businesses still going celebrates it's 80th year trading.

Sid Morams of Slough began trading in 1924 with Sid Moram himself at the helm. An engineer in the Flying Corp in the Great War, he was also a mechanic for top Brooklands rider Bert Le Vack in the early 20s. Sid was an engineer at the J.A.Priestley factory in Tottenham where he lived at the time.

After moving to Slough he formed his own company selling BSA, AJS, Triumph, Sunbeam, Norton, Ariel in fact anything British.

During the austere war years Morams were kept busy by the MOD servicing and straightening bent military machines including sidecars. Sid sadly passed away in 1959 and Colin his son took over the running of the company.

Colin Moram represented Great Britain at the I.S.D.T no less than 3 times in the early 60s and was also a member of the army Six Days Team during his national service years. A member of the ACU/FIM technical committee during the mid 80s he was invited onto the FIM management counsel in 1994. In 2001 he was made only the 2nd person in history to receive honorary membership of the FIM, the other being Neville Goss M.B.E.

Colin, having seen the writing on the wall for the British motorcycle industry decided in 1962 to take on the Honda franchise. This was to prove a defining moment, as throughout the 60s and 70s the Japanese machines gained in popularity. Remember Rollerball the film? All the motorcycles in that film were supplied by Sid Morams - All CB125s!

Colin retired in 1996 and his place was taken by Pete Webb, who had been employed at the company since leaving school in 1957. Pete ran the successful competition side of the company, Windsor Comp Shop, based in Windsor from 1967-1981, which catered for just about everything to do with off-road motorcycling. They sponsored many riders over the years, including five-times World Champion, Simon Wigg (Grasstrack/Speedway), Jeff Chandler (Trials) and Colin Philpott (M/X sidecar).

The company is still situated at the same site at Wexham Road Corner, High St. Slough and is in fact the oldest retailer in the High Street. The site has seen many changes over the years, but by far the most significant was the recent Honda corporate makeover. Completely redesigned inside and out, to reflect Hondas commitment to bring all its dealers up to a very high standard of presentation and service.

Sid Morams may have changed in appearance over the last 80 years but the commitment to service and customer satisfaction remains steadfast.