July 29 2004. Retail space at this year's Dirt Rider Expo at Stoneleigh Park is now sold out in spite of the addition of a semi-permanent third hall. Approximately half a dozen display stands remain, which the organisers, Promoto, are confident will be sold shortly, without the need to increase the level of retailing.

"We're keen to maintain a balance between display & retail so that visitors get maximum value from the Show" explains Operations Manager Ian Burgess. Although new to the role, Ian's past experience with the Ideal Home Show has paid dividends as he has increased the size of the Show by 25% and sold a record amount of space. Some exhibitors, such as Suzuki, have doubled their stand size.

The Live Action Arena. sponsored by Moto-X magazine, will have 500 extra seats to allow for 1,000 viewers at a time. Meanwhile the entertainment has been given a fresh new look, with performances from the Animal Stunt Show and European stunt championship riders on road and trials bikes, under the watchful eye of the hugely experienced Robbie Allan.

Show spokesman Dan Sager believes that the Dirt Rider Expo now has a momentum all of its own. "Dirt Rider Expo is the only Show at which all major motorcycle manufacturers and clothing brands are officially exhibiting and it's good to see the off-road industry getting behind a showcase it can be proud of. We deliberately time the Show to run after the Motorcycle Show at the NEC to ensure new models will be available."

Miles Taylor, of Yamaha UK, is equally positive. "Dirt Rider Expo gives us an excellent opportunity to present our new model range to the most enthusiastic and knowledgeable audience possible at a time when they are in the right frame of mind to make serious purchase decisions"

Dirt Rider Expo 25-28 November 2004,

General information 0870 240 9019 - www.dirtriderexpo.co.uk