August 6 2004. Pay attention all you dealers, distributors, manufacturers and 'PR experts' - This is how to make PR work for you...

Three lucky Leicester kids enjoyed trackside action at the MotoGP at Donington on Sunday 25th July. The three youngsters won tickets to attend the event in a design competition run by Leicester dealership Planet Bikes, in conjunction with Kawasaki.

Planet Bikes launched the competition two months ago, inviting local school kids to design a creative and innovative motorbike of the future. Katherine Carter, aged eight, won the junior category with her amazing bike, which can fly, get thinner to squeeze through small gaps and shrink in size so it's smaller than a mouse. 11-year-old Connor Nowell won the senior category with his Kawasaki Shok, a lightweight bike with a 1300cc engine and 557 bhp, capable of speeds of up to 289 mph and achieving 0-60 in 1.75 seconds! Runner-up Jamie Allsop, also aged 11, designed the Harley Davidson Shocker, which comes with built-in satellite TV, front and rear airbags, padded cushion seating and is available in a design pattern of your choice.

Not only did the entrants stand to win a pair of tickets for the GP but they could also win money towards art materials for their schools. Planet Bikes general manager Ed Gibson said: "We felt this competition would be a great way to inspire young people to consider motorcycles and scooters as a popular and economical mode of transport to overcome traffic congestion on our roads. We also wanted to reward ingenuity and vision among Leicester's budding designers, and encourage them to let their imaginations run wild and design their futuristic motorbikes. Judging by the huge response and array of fantastical designs, I'd say we achieved that objective! I would like to thank all the children who took part and hope they keep an interest in two wheels as they get older"

The dealership received more than 300 entries from kids aged 7-16 and the three outstanding entries were selected by a panel of motorbike industry experts to receive the MotoGP tickets. Not only did the kids (accompanied by their Dads!) gain entry to the circuit and paddock, they also got to enjoy Kawasaki's corporate hospitality and were given a guided tour of the pit complex. In addition, the schools attended by the winning kids will each receive £250 to spend on art materials after the school holidays.