August 11 2004. Putoline Distribution Ltd has been sold to John Hayden, the company's Managing Director, in a Management buy-out that took place on the 30th of July. Paul Storer, a leading corporate specialist, from Price Bailey of Cambridge, conducted the transaction.

The company, based in Bourne Lincolnshire, is the sole UK distributor of the Dutch manufactured quality motorcycle lubricant range. To compliment the range, Putoline Distribution supplies Putoline oil filters; NGK sparkplugs, and is also the UK distributor for Champion motorcycle air and oil filters.

The company also owns and supply's the extremely successful Pure-Pro parts, clothing and accessory ranges. The range includes, Action Filters for Motocross bikes, gloves, waterproofs, corporate wear, Rapid-fill fuel nozzles. The Pure-Pro range has seen a massive ten-fold growth in the past 18 months and is certainly going to be a major factor in the future of the company's growth.

John Hayden, 42, who has been the company's Managing Director for the past 3 years, said "I was delighted when Putoline BV offered me the chance to purchase the UK operation".

The Company has been purchased by Hayden Holdings Ltd, a family owned concern.
Hayden added, "This is a very exciting and important stage in the growth and future of Putoline Distribution Ltd here in the UK. We are seen as market leaders in quality of both product and service and this only strengthens our position within the UK motorcycle market". Hayden went on to explain, " We have always had a very special relationship with our parent company in Holland and also with the other 36 distributors around the world, but it is great to become a UK family owned business. To continue the growth of the Company we will be expanding our existing portfolio of products, increasing staff levels and expanding our warehousing and office facilities over a 5 year plan".

There will be no immediate major changes at Putoline, so dealers can expect the same quality of service and back up. Staffing positions remain unchanged, with the exception of Rob Sheldon the National Sales Manager, who has been promoted to the company's Sales Director.

Sheldon will continue to cover most of his current sales territory in the North East of England while Jim Moulder Putoline's Technical Sales Manager will continue to cover North London, East Anglia and surrounding areas. Steve Brookes is the Area Sales Manager for the West Midlands, North West and North Wales. Andrew Rodbourne will cover South London down to the coast, the South West, as well as South and Mid Wales. Scotland and Northern Ireland, are covered by Dave Byron and the Grimsby based Pure-Pro office is managed in the capable hands of Sally Dunlop.

The deal coincided with the sale of Putoline Oil BV, the parent Company based in Holland that produces and distributes the products worldwide. This too was a management buyout by Theo Kothuis the company's existing shareholder and Managing Director, together with new shareholder, Peter Tossyn, a Belgian oil specialist. Tossyn, 41, brings a wealth of experience with him and will be instrumental in the future of Putoline product and design.

The Company has moved its headquarters from Bladel in the South of Holland to a brand new facility strategically located close to Eindhoven airport in Holland. Theo Kothuis explained, "We are all very happy with the situation. The UK is a very strong partner for us and we were very happy to sell the company to John Hayden. Both BV and Ltd have grown together and we feel it is now time to let go of the UK, to continue the growth of the worldwide distributorship here in Holland. The relationship between the two companies has always been superb and I know this will continue to flourish. A lot of our promotions, design, images and artwork have been produced by our UK Company, and the UK will continue to play a major part in all future design projects with us".

Sarah Lofts, Putoline's UK Office Manager said, "This is great news we are really looking forward to being able to offer our dealers an even better service and at the same time offering a larger range of products to choose from".


Putoline Distribution Ltd
Tel: 01778 394909
Email: sales@putoline.co.uk

Tel: 01472 883479
Email: purepro@putoline.co.uk

Pictured: John Hayden, Theo Kothuis,Sally Hayden, Wim Broens (previous shareholder of BV and Ltd)), Paul Storer of Price Bailey. Nice to see they read the Motorcycle Trader Yellow stats sheet at such an important meeting!