September 29th 2004. Reporting on the findings of its Youth Day, the MCI suggests that young people express positive attitudes towards motorcycling.

Interviews found that 18 to 25 year-olds are the age group most likely to consider riding a motorbike or scooter. Three-quarters of those interviewed said they held a neutral or positive view towards motorcycling and associated positive words with it, choosing terms such as 'freedom' (35 per cent), 'fun' (24 per cent) and 'convenience' (18.5 per cent).

Many young people suggested that bikes and scooters offer travel advantages, provide an interesting hobby and can supply a diverse range of career opportunities.

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