December 18 2008.

(L to R): Howard Dale - Kawasaki Branch Manager, Billy Bryce - Black Horse Account Manager, and Michael Johnstone - Sales and Marketing Manager.

A key member of the team at leading motorcycle finance firm Black Horse was recognised for going the extra mile by Kawasaki, at the recent Carole Nash International Motorcycle and Scooter Show at Birmingham's NEC (November 28 - December 7).

Scotland and Northern Ireland Black Horse Account Manager Billy Bryce was rewarded for his hard work and ingenuity by Kawasaki, for helping their Scottish and Irish dealers to improve sales of their Ninja range of motorcycles.

By encouraging dealers to position the bikes prominently within their showrooms, ensuring that they were well supported with point of sale material and coaching salespeople, Billy helped Kawasaki to drive sales of the Kawasaki Ninja ZX-10R and ZX-6R up by over 400%.

Kawasaki UK Sales and Marketing Manager Michael Johnstone commented: "Billy's done a truly tremendous job for us, being really proactive in working with our dealers in pushing the Ninja brand within their showrooms.

"We really value the advice and knowledge which Billy has been able to pass on to our dealers, which is an added benefit of our relationship with Black Horse. This has had a tangible effect in terms of driving sales of the Ninja line, and Billy's efforts are worthy of recognition."

As a thank-you, the Kawasaki team presented Billy with a pair of passes to a British Superbike round of his choice in 2009.

A familiar face to motorcycle dealers across Scotland and Northern Ireland, Billy, from Airdrie, has worked for Black Horse for 13 years.