|SHOW TIMES - THURSDAY 4th
MEDIA FRENZY - Over 800 journalists, television crews and radio teams attended the Media and Trade Day at the International Motorcycle & Scooter Show 2004. All, or at least most, had pre-registered for their passes on www.motorcycleshow.co.uk. Shoma Amin from the Show's new PR team at Capitalize was responsible for vetting all applications and checking validity as part of MCI Exhibitions continued drive to make Media and Trade day just that!
TRADE FIGURES - The show attracted 6548 trade visitors today. While this represents a drop of 7% on last year's figure, MCIE's managing director Finlay McAllan is confident that it is a case of quality over quantity: "I am quite sure that the steps we have taken to eliminate unwanted non-trade visitors on day one of the show are working and this is the reason for the slight fall in numbers."
PRESS OFFICE - The press office is located in office 18.1 off the main concourse and offers Wireless Broadband from BT Openzone, working space for the media and space for exhibitor press packs. Karl Johnson and Shoma Amin from Capitalize are on site all week and need to know about special events taking place on your stands, stories etc.. Please go and see Karl and Shoma in the press office or call 0870 761 3088 and let them know what's happening.
CELEBRITY CITY - Excitement for media day was heightened by the arrival of Jodie Marsh, Matthew Pinsent, James Cracknell, the cast of Coronation Street, Suzi Perry, round-the-world rider Charley Boorman and riders such as James Toseland, Neil Hodgson, Dougie Lampkin and many more.
EXHIBITOR HOTSPOT - BT Openzone is providing a wireless hotspot for exhibitors in the Motorcycle Trader Exhibitor Lounge and Bar. All exhibitors will get a free hour's usage when they register with the BT staff in the lounge. Just turn up with your lap-top and you're ready to surf! They also have three internet pods on site.
AND THE WINNER IS - The real stars of the show were the exhibitors who put on fantastic display of clever, innovative and uniquely designed stands. Whilst the exhibitors were busy displaying their products, explaining the mechanics and mingling with the media, little did they know that they were being judged for all their hard work and effort.
Trevor Foley from the Association of Exhibitor Organisations walked through the show from 7.30am, perusing, analysing and evaluating the stands against the following criteria: Look; Functionality; Branding; Display; Staff Interaction. The results are:
BEST MANUFACTURER STAND
WINNER - Honda: For its lighting, features, games, spacing of bikes, walkway and use of trade and retail motorcycles.
RUNNER UP - BMW: For its interactive staff, clever use of arches within the stand, clean display and clear objectives.
HIGHLY COMMENDED - Kawasaki and Ducati
BEST TRADE STAND
WINNER - Carole Nash: For drawing people into the stand with an innovative stand, great branding and integration into the make up of the show, staff and uniforms.
RUNNER UP - Tracker: For their clever use of marketing and creating invisible impact without a product. Efficient and helpful staff.
HIGHLY COMMENDED - DVLA, Avon Tyres, Devitt.
BEST RETAIL - the winner receives a 10% discount for next year's stand and the runner up 5%.
WINNER - Bikers World: For their clear objective and use of humorous staff costumes. Their 2nd stand was also commended.
RUNNER UP - Haynes: For their clean look within the stand, knowledgeable staff and effective layout.
HIGHLY COMMENDED - Autorama and Giali
SHELL SCHEME - the winner receives their shell FREE next year and the runner up a 50% discount.
WINNER - Killer Covers: For a great looking stand, detail in stand design, clear graphics and friendly staff.
RUNNER UP - Scottoilers: For the best use of keeping a small stand busy and interesting.
HIGHLY COMMENDED - Kiddi Moto, Venture Shield, Predator Exhausts.
Commenting on the awards, MCIE managing director Finlay McAllan said: "The overall presentation level of the whole show has improved considerably. Trevor had a difficult job to pick out the winners and that is the ideal scenario for us. Congratulations to all of the winners. I am confident that the extra effort that has been put in by everyone this year will be rewarded with excellent visitor numbers and a great show."