November 17th 2004.

The Motorcycle Industry in Europe will unveil its new 'Plan for Action' campaign to an audience of key public and private sector organisations, on November 24th 2004. 'Plan for Action' has been devised in an attempt to halve the number of fatalities on Europe's roads.

Held in partnership with the European Commission to save 25,000 lives, the conference will detail its strategy for reducing motorcycle casualties. The safety programme has been based on the findings of the Motorcycle Accident In-Depth Study (MAIDS).

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