DUCATI RESTRUCTURES ITS BRANDS
November 30th 2004.

Ducati Motor Holding's Board of Directors has decided to sell the Ducati Corse brand to Ducati Corse Srl. The transaction will take place by the end of the year.

It has taken this decision in an attempt to 'rationalise' management of the Ducati and Ducati Corse brands, allowing each brand to be developed as a separate entity.

Ducati Corse Srl is focused on the organisation and management of the MotoGP and Superbike racing teams. Ducati Motor will make a one-off gain of ‚ā¨23 million, while Ducati Corse will register the brand as an intangible asset for the same value.

Pictured: Ducati 2004 MotoGP bike