October 30 2008.

Managers from Infinity Motorcycles eight stores were invited to get on board (literally) during a recent retreat for senior staff in north Devon.

Infinity's Directors organised a day's free surfing tuition, provided by North Devon Surf School, and invited many suppliers of products and services too. Representatives from Teknic, Oxford, Forcefield and Tran Am took to the waves, joining staff from the company's auditors, IT support and web designers too.

"Sea temp is 16°C at this time of year, so it's warmer in the water than out of it" smiles Infinity MD Rob Puttick. "We filled everyone up with bacon butties before and re-fuelled them with a beach barbecue afterwards and I think we've inspired a few people to come back for more."