BENELLI GOES DEALER-DIRECT

January 28th 2005. Benelli has decided to move away from a conventional manufacturer/importer supply chain in the UK. From January 2005, the firm will deal direct with its dealer network, ending its existing involvement with Three Cross Motorcycles.

Benelli's Commercial Director, Fulvio Parisatto, said: "The decision to deal direct with the dealer, cutting out the need for a UK importer, allows us to not only develop a more personal relationship with the dealer but also with the final customer."

Three Cross Motorcycle Sales Director, Richard Davies, added: "Not only are we convinced this is the correct way forward for Benelli, Three Cross will continue to support Benelli as a retail dealer."

As a small-scale manufacturer, Benelli is keen to emphasise its commitment to quality and exclusivity, rather than quantity.

Although Benelli has a small specialist network of dealers, there are still opportunities in certain areas. Interested dealers should contact Eric or Karen McFarlane at ISE Distribution on 0845 130 1903.

Pictured: The successful Benelli TNT