ROYAL ENFIELD ON A HIGH
March 1 2005. Royal Enfield specialists Haywards of Cambridge have plenty to celebrate, having collected Dealer of the Year award for the third successive year, at the Company's annual dealer conference. In spite of severe weather warnings from the Met Office, with snow forecast over much of the UK, dealers came from as far as Guernsey and Scotland to participate in shaping the brand's sales and marketing strategy for the year ahead.

Although sales of new motorcycles in general fell by approximately 10% in 2004, Royal Enfield maintained its market share and out sold marques such as Moto Guzzi by a ratio of 2:1, giving cause for confidence for 2005. The Royal Enfield dealer network has expanded to nearly 50 outlets, since Watsonian Squire took over UK distribution in 1999 and the Company is keen to recognise those contributing to the brand's continuing success.

Other dealers who had cause to celebrate were Mike Tonge Motorcycles of Wensleydale in North Yorks, who were specially commended, and Richardsons of Ripley, Surrey, the Best New Dealer.

Royal Enfield used the opportunity of the Conference to unveil prototype models based around the acclaimed Bullet Electra-X. The lean burn engined motorcycle is set to be the basis for three new UK specials, including a café racer, trials styled bike and an even more classically styled machine.


Picture shows (L-R) Geoff Richardson & Simon Ingleton (Richardsons), Mike Tonge (Mike Tonge) and David "Stan" Stanley with Robert Saggs, (Haywards).