March 1 2005. Motorcycle touring is being given its own feature section in the all-new, Midlands' Big Bike Show at Stoneleigh near Coventry on 7 and 8 May.

Over the past three years, sales of touring bikes have increased, making the sector an important one for show visitors.

MCi Tours, one of the biggest players in the field, has confirmed it will be taking a stand. The company aims to raise the profile of touring amongst visitors. Alastair McFarlane, MCi's (Managing Director), says: "Motorcycle touring offers an escape from congested roads and chaos. Increasing numbers of enthusiasts with modern bikes are enjoying more than a 'Sunday breakfast' run. The Touring and Leisure area within the show will provide options and opportunities for people to get out on their bikes and properly enjoy the freedom of motorcycling."

Nick Sanders' travels around the world are legendary. At the show he'll be signing copies of his books and videos and chatting about his round-the-world experiences. He's also hoping to recruit visitors for his forthcoming Moto Challenge of Great Britain, along with some planned, outrageous adventures to Alaska and the Himalayas. Nick will also be looking for people willing to take part in a Round the World in Stages tour.

Moto Adventures will entice off-road and sports bike enthusiasts with a range of motorcycling adventures in Andorra and Morocco and BMW will be promoting the experiences to be enjoyed through touring. Mike Cameron, motorcycle manager at BMW Cooper Reading Motorrad, says: "We are fortunate that BMW has a strong touring heritage. New sports touring models to be released throughout 2005 will put us in pole position to maximise this sector of the market. The 'World of BMW' touring programme and BMW involvement in the Power Cup all emphasise the growth potential of touring & leisure."

Howard Cartledge, the events director of show organisers, Bike Shows Europe, says that the show is developing fast and furiously and attracting interest from all sectors of the industry:

"The show has new features and events. At the Midlands' Big Bike Show there will be something to interest every biker and it is timed to be at the start of the season when people are thinking of getting back on the road and investing in their machines and accessories."

There are 130 stands with costs starting at £40 sq.m. For more information on exhibition costs and sponsorship packages, call 08703 505012. More information on the Midlands' Big Bike Show can be found on www.bikeshowseurope.com.