March 16th 2005.
Black Horse has reported an unprecedented level of response to its 'Have You Got The Front?' advertising campaign, launched in September 2004.
The company invited anyone with an interest in bikes to enter a competition to appear in its new 'Fast Finance' adverts, scheduled to run in trade and consumer magazines in 2005. More than 1,000 entries were received during a ten-week period.
Four winners were carefully selected - two male and two female - and they were invited to Bath last month to participate in a 'Fast Finance' photo shoot.
Russ Nattrass, 47 from Chipping Sodbury in Gloucestershire, rides a Suzuki GSX1400; Martin Ainsworth, 39 from Llandudno in N.Wales, rides a Harley Davidson Wide Glide; Annie Holbechem, 29 from Wilton (Salisbury), rides a Yamaha R1; and Sally Walker, 28 from Reigate, rides a Kawasaki ZX9R.
The adverts will appear in magazines over the next three months. The winners will receive a framed print of their finished advert as well as receiving two VIP hospitality tickets to a UK bike race of their choice for the 2005 season.
In addition, everyone who entered the competition was placed into a prize draw to win a VIP trip to the opening round of the British Superbike Championships 2005 season, and winners will be announced soon.