March 21 2005.
Black Horse Motorcycle Finance is a key sponsor at this year's North West 200, supporting one of Europe's most popular road races for the 4th consecutive year.
As the only Motorcycle industry related sponsor in the NW 200, Black Horse is sponsoring the Superbike race for the second year. It also confirmed that it would be continuing to back riders, Ian Lougher and Richard Britton, who will be racing the two Black Horse branded Honda Fireblades in the 1000cc Production race.  Last year saw the debut of the Black Horse Fireblade, where Ian came a close second in the Production class, just 0.0655 seconds behind the winner Bruce Anstey.
Ian Lougher is well known on the race circuit, and 2005 sees the third year that Black Horse will sponsor him through various key races, including Isle of Man TT Production Race, the Ulster GP, the Olivers Mount Scarborough 'Cock of the North' race, as well as the North West 200.
For the first time, Black Horse has also pledged its support to Michael Rutter, by placing the Black Horse logo on his helmet this year.  Michael impressed the crowds at the NW200 in 2004 when he broke the record in the Black Horse Superbike Race - achieving a frightening 201.1mph through the speed trap.
Dave Macey, Market & Franchise Development Manager, Black Horse Motorcycle Finance said, "We see the North West 200 as a valuable vehicle for promoting our brand, and showing our continued support for this major road race event in Northern Ireland and the rest of the UK.
"This is a fantastic opportunity for us to get the Black Horse name in front of over 100,000 spectators and potential customers. We place a very high value on this type of exposure".
John Anderson, Finance Director for Black Horse continues, "This is only part of the story. Yes, we help bikers get on their bikes by offering competitive finance packages, but importantly, we also take a great pride in supporting the Motorcycle Industry in general.
"Through various key sponsorships, and the promotion of industry initiatives like Bikesafe (NI), we're helping to raise awareness of bike safety, and encouraging bikers to adopt advanced riding skills. It's important that bikers obtain professional advice on how to improve their riding skills and get even more enjoyment out of riding".
This year sees the relationship between Black Horse and BikeSafe (NI) develop further, as the Bikesafe team start using the Black Horse branded Honda Fireblades for training throughout the course of the year.
Pictured: John Anderson