May 12th 2005., the independent on-line motorcycle magazine, is currently under offer, after being advertised for sale. The follows the dissolution of the company's original partnership, which pioneered on-line bike news coverage.
The on-line magazine is currently positioned at number-four in the chart of best-read bike web sites in the UK (according to MCN is the market leader, with Ducati, Harley and MotoGP vying for second and third positions.
The site occupies a unique position within the UK motorcycle industry and reports up-to-the-minute news and event information. This results in high levels of traffic from the motorcycle community. Additional features include a forum, providing opportunities for further market penetration.
Bikersweb may not be quite as well-established as MCN's own web site, but - unlike Motorcycle Trader - MCN refused to accept Bikersweb's advert, suggesting that EMAP are at least slightly worried about the competition!
The business comprises an internet magazine, e-mail lists, photographs, video and DVD sales, and five years' worth of extensive UK event and race archives. There is also a merchandise retail operation and large advertisers' directory.
Depending on the objectives of the purchaser, the business could act as a profitable marketing activity, providing greater market penetration for an existing stable of motorcycle-related products. Alternatively, it could be developed further as a publishing and e-tailing business in its own right.
Why pay tens of thousands to develop a new website when you can customise an established one, instantly reaching a large and enthusiastic market? The current editor, Tigger (an experienced freelance journalist since the days of Motorcycling Weekly), has offered a full advisory service for the new owners and is prepared to stay on to provide coverage if needed.
Any further interested parties should contact Bikersweb on 0121 244 1067. The closing date for offers is 24th May, 2005.