July 13th 2005.
Harley-Davidson has announced the impending arrival of a dedicated technical college in the UK.
In association with North East Worcester (NEW) College in Bromsgrove, and government agency Advantage West Midlands (AWM), the new facility will house state-of-the-art motorcycle maintenance equipment, serving as the education centre for Harley-Davidson dealership staff from across the UK and Europe.
The development represents a sizeable investment from all three organisations and will allow Harley-Davidson to increase training and improve service to its dealerships. Previously, dealership technicians participated in training programmes in Germany and Italy, which meant that dealers lost valuable staff for extended periods. With a centrally located site in the UK, time away is reduced.
Richard Woodworth, UK technical manager, said: "This state-of-the-art, centrally located facility with fully engaged instructors will allow us to deliver education to the dealerships when they most need it as opposed to when they have time for the training.  This should increase our effectiveness at dealerships and help us in delivering better service to our valuable customers."

When not in use by dealer technicians, the facility will be the home to NEW College engineering undergraduate courses, providing students with relevant and appropriate experience and resources.
Mike Kennedy, managing director of Harley-Davidson UK, said: "This College will prove invaluable in training our technicians to the highest standard, promising to bring in undergraduates wishing to qualify and possibly gain employment in the Motor Company's world-wide dealer network, as well as giving students a kick-start in other vocations."
The agreement with NEW College also allows Harley-Davidson to recruit 'apprentices' for classroom instruction and pre-arranged employment with a UK dealership for newly graduated technicians. This will build on Harley-Davidson's steady growth in the UK market over the last six years.
The UK market boasts the largest HOG (Harley Owners Group) in Europe, with some 12,000 members.