CHINA UPHOLDS HONGFADU TRADEMARK
August 23 2005.
The Chinese government has approved the use of Hongfuda as a trademark by Chongqing Lifan Industry (Group) Co., the fourth-largest maker of motorcycles in that country.
While Honda Motor Co. requested that it not be allowed on the grounds that it resembles the Honda brand name, the Lifan claim that Hongfuda is an independent trademark was recognized.
Honda currently does not have any plans to take countermeasures, and Lifan will likely use Hongfuda as a trademark for vehicle engines.
Lifan had been manufacturing and selling motorcycles under the Hongda brand name. The Chinese firm was exporting some of these motorcycles to Southeast Asia and other locations. Honda filed a suit seeking a halt to production and sales as well as compensation for damages, arguing that use of the name was affecting its own sales. At the end of 2004, a Beijing court handed down a decision largely upholding Honda's claims.

Source: The Nihon Keizai Shimbun.