September 6 2005.
The broad reach of the International Motorcycle and Scooter Show in association with The Sun is set to be extended with the news that the show has signed two new media partnerships with leading broadcasters British Eurosport and Kerrang! radio. The new deals, which will generate additional media coverage for the show, come on the back of the sponsorship deal struck earlier this year between the show's organisers and The Sun newspaper which has become the show's title sponsor.
Satellite television broadcaster British Eurosport has joined forces with the show for the second year in succession and its partnership will complement the coverage that it currently devotes to both the World Superbike and MotoGP Championships. Eurosport will take ownership of the main Black Horse  stage during the qualifying stages and the main race of the Spanish Moto Grand Prix on the final weekend of the show (November 5th and 6th). Eurosport's coverage of both the race and the qualifying session will be shown on the giant screen on the Black Horse stage, where visitors to the show will be able to see Valentino Rossi attempting to clinch his seventh World Championship.
West Midlands based radio station Kerrang! 105.2 has also joined the line-up for the show and will be broadcasting its guitar based 'Music With Attitude' to the assembled masses at the NEC. Kerrang 105.2 will also be promoting the show on air throughout October through a mixture of mentions by DJs and promotional trailers.
Eurosport and Kerrang join The Sun as official media partners to the 2005 International Motorcycle and Scooter Show. The Sun is the title sponsor of the show and will be giving extensive coverage to all the latest news and product launches both in advance of and during the show. In addition, The Sun will produce the official show supplement which will be published on 21st October with the newspaper and distributed throughout the show for its duration.
With less than eight weeks to go until preview day on 27th October, the excitement is building for the most interactive show and the biggest launch of new bikes ever seen in the UK. Tickets are selling thick and fast and the public is urged to book their tickets in advance to take advantage of the reduced price tickets.