September 21st 2005.
The BUG discount card offers savings at hotels, B&Bs, attractions and other venues all over the country.
It is one of the initiatives created by Britain's Ultimate Guide 2 Biker-Friendly Stop-Offs, and the publication is celebrating its first birthday by offering a special offer on discount cards.
During September and October, anyone buying a BUG discount card at the standard price of ¬£15 will receive a second card free of charge. This allows a couple, or two mates, to both enjoy the discounts available at more than 350 participating venues. 
The card is valid until September 30th 2006, giving nearly a year's worth of savings. The card can pay for itself almost immediately by taking advantage of discounts.
All the venues listed in the BUG discount-card directory are motorcycle-friendly. The selection of stop-offs is vast, ranging from top hotels to camping accommodation. Attractions such as Lightwater Valley and The Beatles Story also offer attractive discounts, while additional savings can be made at retail outlets.
The card is available to all and can be purchased from www.bug2bikerfriendlystopoffs.co.uk, or freephone 0800 458 9638.