November 2 2006.
Black Horse and Aprilia have announced the signing of a new two year marketing contract, which will see the launch of a comprehensive suite of finance packages appearing under the banner of Aprilia Motorcycle Finance, from the beginning of November.
Aprilia branded point of sale showroom material will assist dealers to promote the availability of finance to all customers looking to use credit to purchase Aprilia motorcycles and scooters.
John Anderson, Motorcycle Finance Director, said: "This deal shows that we are recognised by the industry for our ability to introduce new products, which provide solutions to meet the needs of our partner, and the end user customer. It's a great addition to our product range and existing Manufacturer relationships."
Massimo Granata, UK General Manager of Aprilia World Services was equally optimistic about the new relationship:  "For Aprilia, a partnership with Black Horse Motorcycle Finance was a natural choice. We were impressed by their overall commitment to the motorcycle market and their ability to provide our dealers with the widest range of products and the highest level of service".
This deal is designed to benefit all areas of the Aprilia, Black Horse and Dealer relationship. Appropriate training is currently being rolled out to dealerships, to enable them to cross-sell the full range of Black Horse services and products at the point of sale, when the customer is in the dealership.
John continues, "We anticipate that this will lead to increased sales for both the dealership and Aprilia".
Widespread advertising of the various finance promotions undertaken by Aprilia are also aimed to ensure that the Aprilia Motorcycle Finance brand is highly visible to customers throughout the country in the coming months.