November 9 2006.
Bikesure's new Ride-Away policy is proving a huge hit with dealers and their customers. Dealers who sign up for the scheme can help their customers get instant, fully comprehensive insurance on a new bike, trike or quad - so they can ride it away, there and then. 
Because the policy is web-based, it's available seven days a week, 24 hours a day. Best of all, it's free: free to the dealer and free to the buyer.  It lasts seven days, after which bikers must sort out permanent insurance for their new machine, but there's no obligation to stick with Bikesure, although the company is hoping they will!
In the first two months since its launch, Bikesure has arranged free insurance for over 300 riders, helping 175 dealers sell bikes in the process. 
"We knew this was going to be a popular scheme with dealers and punters, but even so we're surprised at its success," says Robert Balls of Bikesure. "People are just delighted to be getting something for nothing - and it is genuinely free with no strings attached. 
"Although it is essentially part of our dealer support package, quite a few Ride-Away customers convert to Bikesure. That extra revenue is helping to subsidise the scheme, so we're definitely going to keep it going." 
Dealers can start offering Ride-Away to their customers as soon as they have registered for the scheme.  Once they are registered they can invite customers to log onto the Ride-Away website, ( and fill in their details. They'll then get seven days fully comprehensive cover for their new bike, free of charge, issued immediately and automatically, 24 hours a day and seven day a week. 
Bikesure's Dealer Support Package offers a comprehensive and fast service to dealers trying to help customers get insured, including a dedicated dealer hotline.  "The feedback we're getting from dealers is that Ride-Away is a great extra for them to offer," adds Robert Balls.  "As well as speeding up the sale process, it's an unexpected service that generates a really positive reaction from customers, whether they take it up or not." 
Bikesure has a huge range of specialist policies for the motorcycle enthusiast, including schemes for trikes and quads. For details of its dealer support service call Bikesure on 0845 367 9000, email the company at or visit