|POLICEWOMAN WINS BANKSTONE RACE BIKE
November 14 2006.
Representatives from motorcycle warranty specialists Bankstone and the Metropolitan Police Traffic Section gathered at North London's famous Ace Café last week to see collision investigator Sharon McCrossan (40) presented with a brand new Honda CBR 125R in the team colours of Bankstone Racing - the GP125 team sponsored by Bankstone in this year's British Superbikes Championship.
The bike - along with a set of racing leathers, helmet, and 12 month's comprehensive insurance - was the first prize in a competition run by Bankstone during the summer to promote its newly launched Bankstone Warranty product. Race-goers at this year's British Superbikes meetings were invited to register their details on the Bankstone website for a chance to win a bike painted in Bankstone Racing colours.
When contacted by Bankstone director Dickon Tysoe with news of the competition win, Sharon, a policewoman for the last 18 years, was initially incredulous. "I'm gobsmacked," she noted. "I've never won anything before in my life!" Having recovered her composure in time for last week's presentation Sharon subsequently commented: "It's a fabulous prize. I can see my workmates and I giving this a couple of outings at track days in the very near future."
Also present along with a number of Sharon's colleagues from the Met Police Traffic Section - including Chief Superintendent Charles Briggs - were Bankstone Director Dickon Tysoe and Bankstone Warranty Sales Manager Charlie Tompkins. "I'm delighted the prize went to someone like Sharon," commented Dickon Tysoe handing over the keys. "It couldn't have gone to a better winner - and it's never a bad thing to keep on the right side of the law!"
About Bankstone and Bankstone Warranty
Specialist motorcycle insurance claims and financial services company Bankstone launched a new warranty product, Bankstone Warranty, in January 2006. Bankstone Warranty offers a unique set of benefits to dealers and their customers.
Developed after lengthy consultation with dealers and previewed at the Motorcycle Trade Expo 2006 at Stoneleigh Park, Bankstone Warranty is the first product to combine all the key items on dealers' wish list:
• really competitive pricing - to maximise dealers' profits
• fully computer generated - minimising paperwork
• flexible cover and terms - to suit customers' needs
• ability to include with sale and then up-sell - or sell as an add-on
• no regulatory restrictions on sale - unlike other warranty products
Bankstone Warranty is the only warranty product dealers can sell without applying to be regulated as an insurance provider. It offers a valuable additional revenue stream, is virtually admin-free and is backed by comprehensive support from Bankstone.
Bankstone director Dickon Tysoe says: "The regulations covering the sale of warranty products have tightened up a lot since the beginning of last year, leaving a real gap in the market. Bankstone Warranty helps dealers broaden their product range, raise additional income, and offer their customers security and peace of mind."
Fellow director Andy Jones adds: "Selling Bankstone Warranty offers dealers a hassle-free source of additional sales and workshop profit. There has been massive interest already: we have signed up 50 active dealers around the UK, and expect that figure to rise to 250 by the end of the year. This is the first of several exciting products we have in the pipeline for dealers.
"Selling Bankstone Warranty helps dealers ensure a high level of customer satisfaction and loyalty," he continues, "combining complete protection, flexibility and peace of mind. It is available as 3, 6, 12 and 24 month plans.
"Working closely with dealers is very much what Bankstone is about. We aim to support our key dealer partners wherever possible with bike replacement referrals generated by our rapidly expanding insurance claims management business. We are always looking to develop mutually profitable partnerships with dealers."
Dealers can access further details and register online at Bankstone's website http://www.bankstone.co.uk or call Bankstone on 0871 424 3922.