April 8 2009.

Pirelli has increased its support of this year's British Superbike Championship by raising its profile to become presenting sponsor of the series as it enters its second year of sole tyre supply.

The tyre manufacturer is backing the series from all angles, stepping up its commitment to the championship by upping its sponsorship of the series as well as entering into a second year as sole tyre provider to the Superbike and Supersport classes.

Gianmarco Spigolon, Director of Pirelli Moto in the UK commented, "Our relationship with the British Superbike Championship has been a success from day one. We are really happy to have increased our partnership and presence in this arena and now we can't wait to see race one at Brands Hatch. Racing has always been a key factor for Pirelli. Our motto, we race what we sell and sell what we race, reflects the fact that everything learned on track is used to produce better road tyres for our customers."