August 27 2013.

A conference organised by the Association of Industry Road Safety Officers (AIRSO), will take place tomorrow Wednesday the 28th of August 2013 at Hinckley in Leicestershire and it is still possible to book and attend.

Aimed at those who contribute towards making roads and riding safer for motorcyclists, the conference will feature a number of engaging speakers, including Andy Calton, editor of MCN, who will talk about the role the motorcycle media can play in affecting motorcycle safety. The role of technology will also be on the agenda, as well as questions about changing road craft and the theory behind rider behaviour.

The organisers suggest a wide variety of people in the industry would benefit from attending, including:

• Anyone involved in road safety or reducing casualties
• Members of the motorcycle media
• Trainers
• ATB representatives
• Motorcycle dealers and providers of motorcycle accessories
• Delegates from BikeSafe schemes
• Businesses where motorcycles and riding are part of the work related travel arrangements
• Highway engineers

The conference seeks to explore initiatives and interventions which are known to cut road casualties within the riding population, in the hope that they can be replicated across the country. Through a combination of question sessions and listening to the work and experience of expert speakers, the conference will explore a number of key areas, such as:

• What improvements can be made to the road network to help riders?
• How might drivers understand and be made more aware of motorcyclists?
• What is the future for motorcycle training and testing?
• What campaigns and interventions have made an impact?
• How might riders be guided to do the best for themselves?

The Motorcycle Industry Association's head of safety, Karen Cole is co-chairing the conference and leading a question session: "We have a few spaces left at the conference and anyone attending will find it extremely useful and time well spent. Safety policy and research have a huge knock on effect across all aspects of the industry, not just for those working specifically on road safety. It is vital that everyone working within the industry keeps abreast of emerging trends and behaviour with regard to motorcycle safety. Those who don't could find themselves left behind."

The National Motorcycle Conference is held at the Hinckley Island Hotel, Junction 1 of the M69. It starts after 9am and finishes at 4.30pm. For details of key speakers and how to attend, see the website: