KNOX INTRODUCE INTERACTIVE BRANDSITE
June 15 2009.


Knox has launched a new interactive brandsite that is a massive leap forward for trade and consumers alike, providing unrivaled product information.

This represents a major investment by the British company and is the first of several brandsites that will be launched over the next month.

Innovative features include the introduction of 360¬į views that can be zoomed to a very detailed level, printable measuring guides to ensure the user obtains the correct size and specific video guides that show how to measure the torso and how to fit the product. Detailed descriptions and technical data help visitors to understand exactly how each product works, while independent testimonials help them to assess quality and functionality.

There are also quick links to other relevant videos including the new "Prepare for Knox" series, the Planet Knox Blog and new YouTube channel.

"The launch of our new website shows how we are thinking and innovating as a brand", explains Knox founder & MD Geoff Travell. "This will be a major resource for our retailers and distributors, where they will find all they need to know about our products, technical details, how to fit, how to sell, etc in one easy place, at the touch of a button."

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