August 5 2009.

Former General Manager for Aprilia and Moto Guzzi in the UK, Massimo Granata, has been appointed to fulfil a similar role for MotoGB Limited.

Massimo will be responsible for re-launching the Benelli and Cagiva brands, strengthening the position of MV Agusta in the luxury motorcycle market and helping to develop brand awareness for Daelim and Keeway scooters and motorcycles.

His role will also include the development of a wider network of MotoGB dealers and implementation of improved distribution and dealer support services from the Lancashire-based importers.

Massimo joined Aprilia in Italy in the late 1990's, before moving to Aprilia/Moto Guzzi UK operations in Stranraer in 2001. Since then, he has held several senior roles responsible for dealer development, sales and marketing and played an integral part in raising the profiles and increasing the UK sales for both Aprilia and Moto Guzzi as a part of the Piaggio Group.