LOCAL HEROES TAKE ON THE WORLD
September 1 2009.


Oxfordshire based Oxford Products has signed a deal with grand prix winner Bradley Smith for the next one and a half years to extend a special relationship that started four years ago. Their already impressive sporting heritage has been greatly enhanced by forging a relationship with a potential World Champion in a truly global Championship that last year attracted an average crowd of 134,233 fans to each grand prix weekend and was televised live to 337 million homes by cable/satellite television networks.

Oxford Products is a global two-wheel accessory brand that exports to over 60 countries and is the UK market leader in motorcycle security and touring products. They have a successful history in motorcycle racing dating back to the mid seventies by supporting many riders including Champions Phil Read, Jeremy McWilliams, Steve Hislop and Trevor Nation. They supplied Bradley Smith with free HJC helmets back in 2005 and have followed his progress with enormous interest ever since.

"I have watched Bradley's progress in wonder since we first met up in 2004 when he was competing in a club race at Silverstone and I'm delighted to have cemented our relationship in this way," explained Oxford Products Managing Director Andrew Hammond. "Bradley will make an excellent ambassador for our brands as he is for the whole of British sport. Bradley actually passed his bike test in the car park of our Witney premises last year which was the perfect coming together of two of our biggest aspirations by supporting grass roots biking as much as grass roots racing."

Eighteen Year old Bradley Smith has re-written the history books this season in the highly competitive 125 cc World Championship which makes such compelling viewing. After winning the Italian Grand Prix in May he became the first British rider to lead a grand prix World Championship since the legendary Barry Sheene thirty long years ago. Earlier that month Smith won his first ever grand prix riding the Aspar Aprilia at Jerez in Spain. The Oxford-based teenager is in his fourth season of grand prix racing and has made impressive progress each year culminating in those two grands prix wins.

It's a long way from that club race at Silverstone and Smith is delighted to rekindle the relationship especially with a local company.

"It's brilliant to be involved with such a progressive local company that helped me right from the start of my road racing days," he said, before jetting off to the Indianapolis Motor Speedway to compete in the American Indianapolis Grand Prix." Oxford Products have a fantastic heritage in motor cycle racing and I'm delighted they have chosen me for this to continue."

The new sponsorship deal between Oxford Products and Bradley Smith will run for the remainder of this season and throughout 2010.