EDZ UP FOR OXFORD
September 10 2009.


Oxford Products has been appointed exclusive worldwide distributor with immediate effect for the market-leading range of EDZ base layers and thermal clothing.

Established in 1995 by James Tilleard, (pictured above with Oxford MD Andrew Hammond), as a manufacturer of performance clothing in the outdoor world, EDZ has been instrumental in educating motorcyclists on the benefits of wearing layers. "Boxer shorts and a cotton T shirt were the order of the day," according to Tilleard, "Discomfort was regarded as part of the deal with biking."

The product which got EDZ sales flying 10 years ago and for which they remain most famous is their one piece all-season undersuit. "This is the product which got the message out there that base layers could be used all year round: cooling in the summer, thermal in the winter and perfect for making outerwear easy to pull on and off," enthuses Tilleard. And that enthusiasm is shared by customers

EDZ's range is expanding rapidly with ladies' designs, merino products and both more technical and more casual wear; Tilleard needed to find a partner to keep sales and distribution in line with development of the brand. Having done his homework thoroughly to discover who could deliver the best growth both in the UK and globally, he approached Oxford. According to Oxford MD Andrew Hammond, "The fit between Oxford and EDZ is perfect and we are confident that we can help to grow the brand by broadening distribution, both in the UK and in over sixty countries around the world, where we already operate."

EDZ's products now vary widely in form and function to include inner, outer and mid layers and accessories from neck tubes to helmet liners and inner gloves to merino beanies. All are offered in informative and attractive packaging and with the option of a shop display stand.

Shops wishing to stock EDZ can benefit from great starter packages and sales incentives.

Contact your Area Sales Manager or Oxford direct on 01993 862 300 or sales@oxprod.com