September 14 2009.

MOTO-VATE is Bike Tyrestore's customer loyalty rewards pogramme and brings its members all sorts of goodies, including branded clothing by the leading motorcycle tyre manufacturers, all FOC.

Launched today, at  are fluffy fleeces and beanie caps in the famous Michelin livery - perfect for those chilly mornings that are coming up...

You have to be a Bike Tyrestore customer to take advantage of these promotions. Just call free on 0800 281 413 to speak to the Customer Service Team.