MARKET DOWN BUT NAKED SECTOR UP IN SEPTEMBER
October 9 2009


Statistics released by the Motor Cycle Industry Association for September 2009 show a recovery in demand after a poor summer. Sales in September were 21.2% lower than the same month last year, an improvement on the market's performance in August when a 30.5% fall was recorded. Total registrations of powered two wheelers (PTWs) last month were 12,941, compared with 16,430 a year ago.

The Naked bike sector returned to growth last month, recording a 3.4% increase in registrations compared to September 2008 and a 25.4% increase in market share. The most popular model in this category is Honda's new CBF 125 M, closely followed by the Yamaha YBR 125. Between them these two learner-legal, commuter-friendly models have taken one-fifth of the market share within the Naked style, with a combined total of 3,788 registrations year-to-date.

The three most popular style of new motorcycles registered in September were Naked (2,471), followed by Scooter (1,983) and Supersport (1,930).
The biggest-selling bike in September was the Yamaha YBR 125, with 328 registrations. Yamaha was the biggest-selling manufacturer with 2,233 new registrations, closely followed by Suzuki (1,875) and Honda with 1,764.

Sheila Rainger, MCI's Director of Communications, said, "The market has done well against the extremely testing conditions of economic uncertainty, poor weather and high-profile problems with the new motorcycle test. Continued strong performance in the learner and commuter sectors demonstrates again that people are interested in a budget-friendly, flexible and convenient means of transport."

The 2009 Carole Nash International Motorcycle and Scooter Show is now only seven weeks away. Applications for press passes are now being taken at www.motorcycleshow.co.uk/press and Trade Day tickets can be purchased at www.motorcycleshow.co.uk/trade