October 19 2009.

Pictured from left to right, Hein Gericke Hull store manager, Mark Mitchell, competition winner Arthur Taylor, Phoenix assistant marketing manager, Luke Brackenbury standing with five Arai helmets outside the Hull store.

William 'Arthur' Taylor will receive a brand new Arai motorcycle helmet every year for the next five years after winning a national competition.

With a fantastic prize value of £2,950, Phoenix, the UK distributor of Arai helmets, launched the competition in March 2009 for any customer who bought an Arai from its motorcycle range at either a Five Star dealer or a Hein Gericke store.

Mr Taylor, 60, a self-employed ground worker from Hornsea, was entered into the competition at his local Hein Gericke store in Hull when his wife bought him a helmet as a birthday present.

On receiving his new helmet, the lucky man said: "I was very surprised when I got the call. You enter competitions but never expect to hear anything back - I never win anything. To win a new Arai for the next five years is just super. I've had Arais for the last 20 years and have always been impressed with them."

Arthur, who rides a Honda CBR600RR, chose the range-topping RX-7 GP Aoyama replica as his first of the five annual prizes. This was presented to him by Hein Gericke Hull's store manager, Mark Mitchell, and Phoenix's assistant marketing manager, Luke Brackenbury.

For more information on Arai products contact 01782 569 800 or visit