CAPITAL RIDES AWAY WITH HARLEY DAVIDSON FINANCE
October 20 2005.
Capital Bank Motorcycles has announced that it has been appointed by Harley-Davidson Financial Services as trademark approved retail finance provider in the UK, and will be licensed to trade under the Harley-Davidson Finance banner starting from 1st January 2006.
The move comes as a result of a review undertaken by Harley-Davidson Financial Services at the end of 2004 and feedback from dealers at that time. This was followed by a strong presentation by the Capital Bank team that developed a number of unique propositions to enhance the dealership
experience.
Alan Green, Director of Capital Bank Motorcycles is delighted with the announcement: "Our knowledge and experience of working with some of the world's leading automotive brands such as Ferrari, Maserati and Porsche, persuaded Harley-Davidson that its dealers' finance requirements would be well looked after.
"We have a number of innovative dealer initiatives which we plan to progressively roll out to the Harley-Davidson dealership network in the UK," says Alan. "Especially our used bike stock funding option - tailored to meet individual dealer requirements - is sure to be a popular choice."
Capital Bank Motorcycles is putting into place a dedicated field force, which will include a General Manager and two Regional Managers, to improve the visibility and proximity in Harley-Davidson dealerships.
Training sessions with dealers take place in November to ensure that fully trained staff can look forward to the new and innovative product line-up for finance and insurance, thereby getting the 2006 selling-season off to a flying start in January 2006.