December 2 2009.

Dealers arrive at the Black Horse dealer breakfast, in front of the Black Horse sponsored main stage on the first day of the Bike Show.

Irish motorcycle racing legend Phillip McCallen toasted the success of Black Horse Motorcycle Finance's dealer breakfast, held on the first day of the 2009 Carole Nash Motorcycle and Scooter Show in Birmingham last week.

More than 400 motorcycle traders from around 200 dealerships attended the breakfast, as the show revved into gear on 26th November. The breakfast was staged in front of the show's main stage, which is sponsored by Black Horse.

Phillip carved out a successful career in racing from 1984 to 1999, during which time he won 11 TT races, including an unequalled four races in one week in 1996, a memorable five wins from six starts at the 1992 North West 200, and five wins in one day at the 1996 Ulster Grand Prix. Phillip now runs one of Northern Ireland's largest and most successful motorcycle dealerships, and was recently crowned President of the TT Riders' Association.

He said: "I come to this breakfast every year, because it's great opportunity to meet likeminded dealers from across the UK - every dealer in the country worth their salt is at this breakfast.

"It also allows me to catch up with the motorcycle team from Black Horse. I have a great relationship with Black Horse and seeing them at events helps build my confidence in them even further. It's a real comfort to me to know that I can turn to them when I need to and with their support, my dealership has increased its finance penetration by 50% over the last year."

Another dealer at the Black Horse breakfast, Calum Murray from Edinburgh based dealership Saltire Suzuki, commented: "The Black Horse dealer breakfast provides dealers like us with a common forum to meet with our peers and build relationships. This offers all who attend a fresh insight into the wider industry and to the ways in which Black Horse can support us in the future.

"With their help, we've invested time and money into the right training and the right equipment, thus ensuring we get the best payment systems in place, which allows us to do more business, increase efficiency and ultimately increase profitability."

Black Horse's Head of Franchise and Leisure Mike Whytock said: "The annual Bike Show at the Birmingham NEC is a great opportunity for us to get face-to-face with our dealers and bring them together in an informal environment to share best practice.

"We are the only point of sale finance provider with a dedicated motorcycle sales team. The knowledge and expertise possessed by the team is unequalled, and they are well known and well regarded through the UK. We are also the only point of sale finance company to offer a paperless finance solution through our technology, which ensures funds are in transit prior to a bike being delivered.

"Around three quarters of the team are themselves avid bikers, so they have a sound understanding of this industry's particular needs and can empathise with their dealers' issues. Our PCP product is going to prove a major advantage next year in enabling customers to change their bikes and possibly even reduce their monthly commitments."