NAKED BIKES BACK IN BLACK
December 8 2009.


Britain's bike buyers have gone naked. According to market statistics released by the Motor Cycle Industry Association today, although the overall market trend remains downwards, the naked bike sector has this month consolidated its growth, recording a one per cent increase in new registrations in the year to date, compared to the same period in 2008.

Sales across all styles in November were 24.4% lower than the same month last year, an improvement on the market's performance in October when a 27.0% fall was recorded compared to 2008. New registrations of powered two wheelers (PTWs) in November totalled 5,680, compared with 7,517 a year ago.

Larger-capacity machines performed strongly this month, with registrations of bikes over 1000cc falling just 3.6%. The most popular models in this category were both Buells, the Café-Racer styled 1125 CR and the sportier 1125 R. Big scooters were the most popular style this November, with 1,146 new registrations, followed by Naked bikes (1,115) and Supersport (615).

The biggest-selling bike in November was the Yamaha YBR 125, with 156 registrations. Yamaha was the biggest-selling manufacturer with 1,027 new registrations, followed by Honda (678) and Piaggio (372).

MCI chief executive Steve Kenward said: "Although the economic climate continues to present challenges to the motorcycle industry, the industry is responding with determination and perseverance.

"The Carole Nash International Motorcycle Show, which ended two days ago, showcased new models and the latest products to over 110,000 visitors. The Get On experience unit made its debut at the NEC as part of the industry-funded campaign to bring biking to new audiences by giving potential riders the opportunity to have a free ride in their local area. Around 80 per cent of those who try their free ride are going forward to take their CBT.

"The MCI is working hard to encourage new people to recognise the benefits of individual mobility that a powered two-wheeler affords, and to persuade the Government that motorcycles and scooters are part of the solution to the transportation, congestion and environmental issues that face the country."

"However, these are tough economic times and we continue to lobby Government to create a level playing field across the entire automotive sector on the issue of the Scrappage scheme and other business incentives. MCI calls on Ministers, particularly the Innovation and Skills Minister, Lord Mandelson, to engage positively with industry.