OHLINS NEW ATV PRODUCT DISTRIBUTOR
January 2 2007.
Ohlins has appointed ATV's Only as the sole UK distributor for its range of ATV shock absorbers and other quad related products
Pete Rumsey from ATV'S Only announced the new deal earlier this week saying, "Ohlins is at the forefront of suspension technology and now with the increased awareness of noise pollution, the best way to increase the performance of your ATV is to get it handling better. This not only increases your corner speed, but ultimately makes your riding experience more pleasurable.
"We don't sell direct, only though dealers, but we have excellent stock and delivery services and all Ohlins products are designed and engineered to set the standards in fit and performance. We will be offering a full service and technical back up through our specialist technical partners Mick Gardner Racing and Ace ATV & Equipment."
Murray Boss the owner of Ace ATV, the previous Ohlins ATV product distributor, actually helped to negotiate the new arrangement.  "I made the decision to hand over the Ohlins product to a committed distribution company that would be able to meet the demands of the industry. There are many companies bringing in products to the UK from around the world, but most of them try to retail and trade their goods. The problem with that is you can quote a dealer to supply him and then the next phone call you get is from his customer, looking to buy the goods direct. Dealers need to be there to promote and support the products and if they have no margin then they cannot survive and the whole industry will falter".," he explained.   
 
Russ Walton the owner of Mick Gardner Racing has years of experience working with all types of suspension and he too backed the new set-up. "This is great news for the quad industry. Ohlins now offers, not only the highest performance products, but also the best complete service. There is nothing to compare."
Dealers interested in selling Ohlins for quads can contact Pete Rumsey at ATV's Only on 01280 848426.