ARAI CAR RACING HELMETS TO PHOENIX
January 30 2007.


Arai has recently decided to restructure its distribution of Car Racing helmets in the UK.  This move is due to the need to simplify logistics, communication and operations from their Head Office in Japan.
As from January 2007, Phoenix Distribution has assumed responsibility for the Arai Car Racing range in the UK. Both companies have a long history of working together, as Phoenix, (previously Belstaff International), has been the UK distributor of Arai's motorcycle helmet range since 1985.
Phoenix has a strong sales and marketing foundation and, together with Arai, will use its knowledge and experience to promote the car helmet range and extend the UK dealer network whilst continuing to work closely with the previous distributor, Grand Prix Racewear (GPR), who distributed Arai from 1995 to 2006.
This move will result in motorsport equipment specialist, GPR, maintaining its strong position as the UK's premier retailer for Arai Car Racing helmets and accessories, whilst supporting Phoenix to continue to build the Arai brand in the UK market.
Commenting, Phoenix Managing Director, John Wakefield, said, "We are delighted to have been appointed distributor of the Arai car helmet range and will give it the same high level of commitment and support we already give to the Motorcycle range. Grand Prix Racewear has done an excellent job in the past 11 years, and we look forward to supporting them in the future as one of the major retailers".
GPR Managing Director, James Birch, said "GPR will remain committed to the Arai brand on a retail basis and we look forward to a close working relationship with Phoenix in the future".

For further details of the Arai helmet range, telephone 01782 569800, email collection@phoenixnw.co.uk or www.phoenixnw.co.uk