ENFIELD SALES RISE BEATS MARKET
February 1 2007.


Royal Enfield report that UK sales of its Bullet motorcycle, now in its 52nd year of production, rose by 6% during 2006, which compares well to the overall market that managed an increase of just 1% over 2005.
Demand grew for both the 350cc model, (which is virtually unchanged in appearance since 1955), and the 500cc version, powered by a new alloy 5-speed engine, both of which deliver incredible fuel economy.  Several journalists have reported achieving a figure of 100 MPG riding the lean Burn Bullet Electra, which means that it is possible to travel up to 300 miles on a tank of unleaded petrol costing £12.00 to fill. 
Last year the factory, located in Chennai [Madras], produced 33,000 machines and plans are in place to boost production by 10% for 2007, bringing it close to Triumph's latest quoted figure of 37,400 machines.
"The factory struggled to keep up with demand from Europe last year and that's held back our plans for growth," notes Ben Matthews, UK Sales Director for Royal Enfield. "We've substantially increased our forward order from the factory for the coming year and we're gearing up for our best year to date."
Registrations of new Bullets also compared well to other famous motorcycle marques; Royal Enfield comfortably outsold Moto Guzzi and Buell in Britain during 2006. 
Prices for the Royal Enfield Bullet start at £1,999 for the Classic 350cc model.  The lean burn 500cc Electra sells for £3,532 on the road. 

Details from 01386 700907
www.royal-enfield.com

Notes -   the Royal Enfield factory in India was constructed in 1955 to produce motorcycles for the Indian military & civil authorities.  The UK is the factory's biggest export market.