January 5 2010.

Carole Nash has won a three year contract to broker motorcycle insurance across the UK and Ireland on behalf of Harley-Davidson Financial Services (HDFS). From January 1st 2010 Carole Nash will take over HDFS Europe, covering the UK and Ireland, which accounts for some 7,500 policies.

As part of the new deal, Carole Nash, which is the UK and Ireland's biggest motorcycle insurance specialist, will enhance the policy offering. As well as maintaining existing benefits such as agreed value and inclusion of 'helmets and leather' cover for motorcycle riding accessories, Carole Nash will also offer as standard UK and European breakdown insurance and up to £50,000 or €75,000 motorcycle legal protection.

Announcing the contract Carole Nash's chief executive David Newman said: "This is a mutually beneficial deal for both companies who share much in the way of brand values and integrity. We gain access to the loyal Harley-Davidson customer base and an extensive distribution channel while Harley-Davidson Financial Services is able to deliver a significantly enhanced offering to its customers."

His comments were echoed by Stuart Farrell, Harley-Davidson managing director UK and Europe "We're delighted with this agreement which will deliver exceptional cover for Harley-Davidson® owners. Equally important to us is the confidence we can have in excellent service delivery bearing in mind this is a product bearing the Harley-Davidson brand. Carole Nash has long been the market leader, a position it achieved and has maintained by being exceptionally customer focused."

HDFS is writing to existing policyholders to advise them of the change of insurance provider. From January it will also direct all new business to a dedicated Harley-Davidson section at Carole Nash's Altrincham headquarters. Bikers acquiring new and secondhand motorcycles through Harley Davidson's 34-strong UK and Ireland dealer network will automatically be advised of the new HDFS insurance product whilst Carole Nash has also committed to an on and offline marketing campaign which will include the official Harley-Davidson Owners Group HOG magazine.