October 25 2006.
The Motor Cycle Industry Association (MCI) has been awarded an esteemed Prince Michael Road Safety Award. This award has been given as recognition of the innovative package of its activities, projects and partnership working that is contributing to a safer environment for motorcyclists and scooter riders.
The MCI stepped up its commitment to road safety in 2003 when it produced a challenging 19 Point Safety Strategy which highlighted the priorities and actions that the industry and the Government need to focus on. The strategy identified the key areas that MCI would focus on independently and in partnership with Government and other relevant associations. Specific actions for the Government were also identified and proposed.
The Industry was responsible for initiating a range of motorcycle safety actions which arose from the strategy, these included;
· Media Relations that would promote responsible riding
· Production of A Street, A Track and Open Road educational DVD which has been distributed free of charge
· The distribution of the DfT Take Control' Leaflet to buyers of new motorcycles.
· Internal restructuring, creating a Motorcycle Safety Committee (MSC), designed to take safety to the highest priority
· Developing its interests in road safety education, particularly among the young, which led to the production of the DVD 'Act Your Age' and Links an education pack linked to the Citizenship curriculum.
The industry met its targets and moved forward with a modified action plan to sustain the momentum and is now focusing on issues related to training and testing, the development of the post-test training register, working with organisations such as BikeSafe, accident research and working to evolve the National Motorcycle Council into a full Government partnership body.
The National Motorcycle Council is now a driving force in the implementation of the Government's National Motorcycle Strategy which aims to make the roads safer for bikes and reduce the number of casualties
Karen Cooke, MCI's Head of Motorcycle Safety said, " The award has come as a complete surprise, but one that we are delighted to receive. The MCI is committed to creating safer roads and ensuring that riders are being prepared with the best possible training, machines with the best technology and an infrastructure that recognises bikes as an integral part of the transport system."
"The MCI team has worked tremendously hard to achieve this and will continue to strive towards reduced casualties. There has been a reduction in the number of motorcycle casualties and as initiatives start to take more of an effect we expect the downward trend to continue. This award is a boost for the industry and for road safety, but doesn't mean we will become complacent as we still have plenty to do."
Adrian Walsh director of the awards scheme said: ' The commitment and leadership shown by the motorcycle industry trade association is quite outstanding - its effect has had a remarkable impact on motorcycle safety'