February 1 2010.

Miles Taylor has been retained as Campaign Director for the Get On campaign. 

Taylor has a wealth of marketing, digital media and sales experience with the likes of Suzuki, Yamaha and Piaggio over the last 12 yearsand is well placed to direct the Get On campaign and was selected following a process managed by international recruiters Norman Broadbent, who proposed a shortlist of candidates following wide interest from industry and non-industry personnel alike.

Commenting on the announcement, Steve Kenward, who prior to Miles' appointment acted as Campaign Manager said. "The Get On team has created a great foundation for the campaign and Miles has the right blend of skills, experience and ability to build from this base. For this campaign to be a success it will need to harness modern digital communication, PR and the power of the current celebrity culture and get people to "have a go". In Miles the campaign has secured a senior individual with the talent and determination to ensure that the industry harnesses what is available and drives it forward in a determined fashion." 

Commenting on his appointment Taylor said, "I am really excited by this new challenge and the opportunity to make a positive difference to our industry going forward." The Get On campaign is a fantastic initiative and I am proud to have been selected to take the programme forward".

Taylor is retained through his company, Perspective Marketing Ltd., from today, (February 1), and will be spending the first few weeks taking over the reigns from Steve Kenward.

Miles Taylor can be contacted on 078 84 116960 and Steve Kenward on 078 03 896090.